[01]
Align
Ran a two-day workshop with the marketing and product teams to align on messaging, user personas, and feature priorities.
Website and admin portal
Web PlatformNext.jsAdmin PortalCMS-ready
A public marketing website paired with a private admin portal for a logistics software company expanding into enterprise sales. Two products. One coherent system.
Client
ShipCore
Category
Web Platform
Year
2024
Duration
8 weeks
The challenge
What we were solving for
ShipCore had a dated website that didn't reflect their product maturity. Their admin portal was built by different vendors and felt inconsistent — creating friction for both users and the sales team.
The solution
How we approached it
We rebuilt the marketing site with clear product storytelling and an enterprise-grade design language. The admin portal was reskinned with a consistent component library that matched the public site.
Our process
How we worked through ShipCore
[02]
Design
Built a unified design system — tokens, components, and page templates — used across both the website and the admin portal.
[03]
Build
Developed the marketing site and admin portal simultaneously, sharing component logic and design tokens to maintain consistency.
[04]
Optimise
Ran performance audits, SEO checks, and accessibility reviews before launch. Handed over a content editing guide to the team.
The outcome
What shipping this actually changed
Demo request rate increased by 34% in the first month. Sales team reported faster deal qualification because the site now answered the right questions upfront. Admin support tickets dropped by 22%.
- Shared design system across marketing and product
- CMS-ready page structure for the content team
- Core Web Vitals score of 98 on mobile and desktop
- Admin portal with role-based navigation and dark mode
Client testimonial
“Our site finally looks like the product we've built. Enterprise prospects take us seriously in the first five minutes now.”