[01]
Discover
Interviewed 12 team leads across 3 organisations. Mapped current workflows, bottlenecks, and tool-switching patterns to define the core product jobs.
A SaaS dashboard that helps distributed teams track tasks, handoffs, and project status in real time. Clarity at a glance. Less time in meetings. More time shipping.
Client
Flowdesk
Category
SaaS Product
Year
2024
Duration
14 weeks
Flowdesk needed to consolidate fragmented communication, spreadsheet tracking, and three separate project tools into a single product that field teams could adopt without training.
We designed a task-board model layered with team inboxes, automated handoff prompts, and real-time status panels. The interface was optimised for speed — most actions reachable within two interactions.
[01]
Interviewed 12 team leads across 3 organisations. Mapped current workflows, bottlenecks, and tool-switching patterns to define the core product jobs.
[02]
Designed the data model, permission layers, notification logic, and API structure before any interface work began.
[03]
Developed the dashboard, task system, team inbox, and admin panel in parallel sprints with weekly client reviews.
[04]
Rolled out in stages with feature flags, monitored error rates, and iterated on two key flows based on first-week usage data.
Team onboarding dropped from four days to under half a day. Cross-team handoff errors reduced by 60%. The product launched to 800 users in the first week with a 94% day-7 retention rate.
Client testimonial
“We replaced three tools with one. Flowdesk made our whole operation feel intentional instead of reactive.”